Social media is a free and easy tool for businesses to connect directly with people interested in their brand. As a small business, you can build an interested audience. In this article we’ll discuss what to post on social media if you’re a small business.

Why is posting on social media important

Interacting with consumers on social media is an important marketing strategy for small businesses. Using social media helps you build brand awareness, increase your customer base, and connect with current customers.

A 2016 study by Social Media Examiner revealed:

• 90% of marketers state that social media is essential for a business.
• 82%of survey participants worked in companies with less than 100 employees.

Be active where your audience is

Every social network has its own personality. If you are selling B2B service, chances are you want to make a strong presence on LinkedIn or Twitter.

People who hang out on Facebook have a different mindset from those who hang out on LinkedIn. Sometimes even the same person has a different social attitude on Facebook than on LinkedIn.

Start and engage in conversations

A key pillar of social media is building relationships between people, companies and teams.

It is the process that takes place when an industry expert or a professional uses social media platforms to start and engage in conversations about topics relevant to their field of work.

Show your expertise and genuine self by giving your valuable industry insights.

Engage with influencers who resonate with your audience

Find active influencers on social networks where you have a presence and whose views are aligned with those of your company. Interact with their content by commenting, sharing and liking, but be authentic and don’t overdo it.

Give back to your audience

One of the best ways to engage social media to increase brand loyalty is to give back. Consistently give back to your audience by creating honest conversations and content. Show them what’s behind the scenes, offer up insights from a case study or share some industry insight via metrics.

Experiment and track progress

Every audience is different, and the only way to find out what works best for your audience is to try different things and track which generates the most engagement. Long text posts or just a sentence or two? Live video or pre-recorded? Informative graphic or video tutorial?

Schedule posts when your users are active 

Save yourself time by sending out posts when your users are active by using a scheduling tool like Seenly. That way, your posts will go out at times when your audience is online automatically.

Seenly’s smart scheduling, seenly can manage the entire scheduling process for you! Make sure you have a backlog of posts in the queues, and Seenly will send them out automatically when the time is right. You can read more about it here.

There you go, now you know what to post on social media if you’re a small business. Start scheduling your content today.