Smart Scheduling is about using your time most efficiently, so that you have the resources to engage with your audience. In this article, we’ll talk discuss how to best use our Smart Scheduling AI to schedule posts on your favourite platforms. Using AI and Social Listening, Seenly will send your posts at the right time. Seenly listens for the best times to publish content based on your posts’ engagement. Once a post has finished its engagement lifecycle, Seenly sends out your next post to keep your audience engaged.

“A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.” – Guy Kawasaki, Chief Evangelist, Canva

Why growing a brand is important

Growing a brand online is about being present at the right times and with the right content. It takes effort, experience and attention. To stand out, you either have to spend a lot of time managing your outreach manually, or you have to hire someone. If you don’t stand out, you lose brand awareness and authority. This impacts your bottom line in sales, marketing and your employment prospects.

How Seenly makes growing your brand easy

That’s why we’re excited to introduce smart scheduling. Seenly amplifies your professional branding with a consistent stream of content posted at peak engagement times to create  authentic social interactions. 

How does smart scheduling work?

To explain smart scheduling, let’s first look at the typical social media management workflow 

• you go to the calendar of your favourite scheduling app, 
• write up some content, 
• pick the time slots and then let the scheduler post them out for you. 

Social media feed algorithms reward authentic social interactions, which this doesn’t account for. If a post generates a lot of conversation, you want to wait before sending your next post to give it more time in the spotlight. If your post misses the mark, you’ll then have large content gaps where others are attracting audience attention. Either way, opportunities to grow your brand are lost.

Behind the scenes we are using a variety of statistical algorithms to find the best place to post. We use Bayesian Regression algorithms to inference the best parameters, and our system learns over time. Currently, we use a single algorithm and then adapt it per subscriber, in 2023 we aim to have a single learning model per user. A Reinforcement learning solution is also on our roadmap.

So, what is smart scheduling and how does it help?

Smart scheduling is about using social listening and intelligent automation to publicise your posts at the right time. Rather than a fixed or manual schedule, Seenly listens for the best times to post content based on your post’s engagement, making sure that your posts don’t compete with each other and that your audience is fully engaged. Just write your content, put it in the smart scheduling queue and let the AI take care of the rest!

As well as timing, smart scheduling is also about flexibility. To engage with your audience you need to react to what’s happening in the moment, to talk about what’s trending and to talk about what is topical. With a static schedule you’d need to manually adjust your calendar, finding new time slots for all of the following posts. Seenly’s smart scheduler allows you to create new posts, change their order and to react to trending topics without interrupting your entire workflow.

Smart scheduling works seamlessly with posts that need to go out on a fixed day, like product releases, holidays or anniversaries. With Seenly, you can choose – fixed or smart, hands on or hands off, whatever works best for you. Seenly will monitor those fixed time posts and adjust the smart schedule queue posts to maximise engagement for all content.

Amplify your company or personal brand with Seenly today

To see how smart scheduling can help you grow your brand, sign up to Seenly today. Sign up with our free trial version or paid subscription, no credit card required.