Its possible optimize your engagement on LinkedIn by using data to identify areas where you can improve and make changes, building your style and working with the LinkedIn algorithm.
In this article, we’ll show you some ways to optimize your engagement on LinkedIn using analytics!

Steps to optimize your engagement on LinkedIn using analytics

For those of in without an analytics background, the use of analytics might seem unnecessarily complicated. But there are many simple ways you can optimize you engagement on LinkedIn by using readily available tools. Here are some concrete steps that you can take.

Analyze data about your LinkedIn profile

Use analytics tools to collect and analyze data about your LinkedIn profile including follows and engagements . This can help you understand how you are perceived by others and identify areas to improve upon. You can also see your performance over time and correlate it to key actions that you take.

Identify High-Performing Posts

Identify high-performing posts: Use analytics to see which of your posts are getting the most engagement and use this information to create more engaging content.

Connect with the right people

Connect with the right people: Use analytics to identify the people in your network who are most likely to be interested in your products or services. This can help you connect with the right people and build stronger relationships with them.

Track your performance

Track your performance: Use analytics to track your performance over time and see how you are doing compared to others in your professional network. This can help you identify areas where you are excelling and areas where you need to improve.

How visual aids can help you with your analysis

As well as extracting insights, charts, graphs, and statistics can also be useful tools for growing your LinkedIn following. By using these visual aids, your data becomes more engaging and easily-understandable. Draw insights but also share those insights with others in the form of content and infographics.

We recommend sharing data-driven content with your audience. Content that is based on data and statistics, such as infographics, data visualizations, and research reports is known to generate significant engagement. Especially compared to a boring old text posts.

You can also use charts and graphs in your LinkedIn posts to present data and information in a more engaging way. People respond more to images! Canva is a great tool for generating graphics. If you have conducted research or surveys, cut it into chunks and present the information bit by bit, over multiple posts. A lot of short form content is generated from longer pieces.

By using analytics to collect and analyze data about your LinkedIn profile, your can identify areas where you can improve and make changes to increase your LinkedIn engagement. This can ultimately lead to more engagement, more leads and more conversions.

Monitoring

Through the Seenly insights platform, you can track followers, engagements, comments, sentiment and all the relevant post level metrics you need.

We also provide automated social listening to let you know the real time engagement level of each post. Keep an eye out on your current performance with our easy to use traffic light system.

Testing

As well as monitoring, analytics is a must have for testing your ideas. Especially so if you use any paid media.

Testing can be done in an ad-hoc fashion by looking at your metrics and manually adjusting, but real insight can be drawn through the use or regression analysis. Regression analysis is a statistical technique that takes into account all the different factors, such as time of data, follower numbers, post history, content type and balances all of that to make a judgement about your content’s performance.

Did your post perform better because of the content itself, or because you posted it at peak hour on Monday? Only a regression analysis can reliably tell you the answer.

This can also be done for paid content, through what is called A/B testing. A/B testing formalises the statistical procedure into a proper test framework – we recommend this for anyone spending money on LinkedIn advertising.

With Seenly Insights, let us do your testing for you. Just mark your posts and set up a test, we take it from there.

Experimentation

If you’re ready to subtly experiment with your content then do it properly! Use analytics to derive insights and adapt accordingly.

Summary

Overall, the use of analytics on LinkedIn can provide valuable insights and help you to improve your online presence and connect with the right people. This can ultimately lead to more job opportunities, business partnerships, and success!

So start optimizing your engagement today using Seenly Insights.