Managing a social media channel is a complicated job. Coming up with ideas, maintaining a consistent stream of content, building your brand image and style, responding to clients and customers etc. Its rewarding but it can be very time consuming! Therefore, having a streamlined workflow to draft and edit content is essential to keeping your social media accounts fresh and engaging. LinkedIn, being one of the most professional and business-oriented platforms, requires even more attention to detail when it comes to crafting your posts. In this article, we’ll talk about some ways to maintain your drafts and edit your content, and how to do this with Seenly.
Why you should draft and edit content
By taking the time to draft and edit your content, you can ensure that your posts are consistent in terms of tone, voice, and messaging. This helps to maintain a professional and cohesive presence on the platform. You can review your posts for spelling and grammar errors or mistakes, ensuring that the information you share is accurate and trustworthy
The drafting and editing process also provides an opportunity to reflect on the message you want to convey and how you want to convey it. This can help you fine-tune your messaging and ensure that your content resonates with your target audience.
Unfortunately, LinkedIn’s built-in scheduler does not allow for post editing once it is scheduled. This can be a major inconvenience, especially if you need to make changes to your content after scheduling it. With that, you’ll need to look elsewhere for your drafting and editing workflow.
Many LinkedIn users will keep their drafts in one or more Word documents, that they edit and adjust over time. This solution is probably the simplest, just write your content ideas directly into the document itself. Whenever you need to make an edit, just open the document and away you go.
Word is part of the Microsoft Office suite, and is therefore a convenient choice for any professionals who already use it as part of their professional tooling.
Excel / Google Sheets
As well as word, its also common for social media managers to create a single Excel spreadsheet containing their content, including information, times and revisions. However, this solution can become unwieldy, as you create more content over time.
Finally, many LinkedIn content creators use and swear by Notion. Notion is a note taking application for thinking, writing and planning. With it, you can manage content and projects. Its a great application for project management, but may be too much if you are managing a social media account.
All of these tools suffer from the same drawbacks.
- Firstly, you can’t preview your content. Ideally, you want to be able to see what your post will look like on the platform in terms of text formatting, images, sizing etc. This is only possible through a scheduling application.
- With these applications, you will need to manually copy and paste the content into your scheduler of choice or alternatively, go directly to LinkedIn itself. Either way, its a time consuming and easy to make mistakes. Additionally, you’ll have to manually select your post times for each post.
- Each of these tools carries an additional cost, why not directly edit and draft in your existing scheduling application.
Draft directly in Seenly
With Seenly, you can draft your content directly in the app, making edits and adjustments as you go. You can preview you content and see it as it will appear on your socials for LinkedIn, Twitter and Facebook. And even better, our smart scheduling AI will find and publish your content at the right times!
With our easy-to-use interface and advanced scheduling features, you can be confident that your content will be professional, accurate, and engaging every time.
Creating a draft in Seenly is easy. Simply go the content queues, and click ‘Create Draft Content’ as shown in the image below.
After you’ve created a draft, you can easily open and edit your post by first clicking the elipsis, and then clicking ‘Edit’. This can be done from smart queues page or alternatively, directly from within the calendar.
The great thing about editing content with Seenly, is that you can work with a full post preview compatible with LinkedIn, Twitter and Facebook. When editing, the preview modal looks something like this:
Managing and editing your LinkedIn drafts is essential for maintaining a professional and cohesive presence on the platform. With the limitations of LinkedIn’s built-in scheduler, 3rd party tools have become a necessary part of your professional workflow and we highly recommend Seenly for your content drafting and editing needs.
Sign up today and start drafting your latest content!